Direct Response Marketing Group

DR is About Connecting

Direct Response is about connecting your brand message with your target market. At the DR Marketing Group, we use different marketing channels to make this connection, and do it in the most cost-effective manner. We are experts in all DR channels including TV, Radio, Print, Direct Mail, and Online.

DR is About Experience

Today there is no shortage of companies on the Internet claiming to be experts in Direct Response, and for the cost of an expensive infomercial promising you the world. The truth is there are very few companies today with the skills and experience. Our company was founded by pioneers of Branded Entertainment and Direct Response TV.

DR is About Creativity

Developing a successful DR TV campaign is a difficult challenge. More and more Marketers are competing for a consumer's attention, and getting the message to break-through the clutter is becoming increasingly difficult. Successful companies must be creative, and our creative team is unmatched in the industry for creating compelling and entertaining spots.

DR is About Branding

Your Brand is your identity. Associating your Brand with the wrong spokesperson or campaign can cause your Brand serious damage. This is why it is critical to have the right message matched with the right spokesperson, right from the start. Unlike most companies in the industry, we are experts at Branding and pioneers in Branded Entertainment.

DR is About Results

The success of any campaign is measured by the results that it generates. We know how to effectively perform a media test and measure the results. At DR Marketing Group, our goal is to ensure you get the most out of your Direct Response investment.

Today's consumers are more informed, independent, and skeptical. They engage with marketing when and where they want to and make purchase decisions on their own terms. Meet them in the right environment, speak to them in relevant terms, treat them with respect, and they will become customers, advocates and fans.

DR marketing group is a turn-key marketing agency focused on developing and implementing brand integration and direct-to-consumer strategies. With core competencies in direct response television, radio, branded entertainment, online & mobile marketing, lead generation, drive to web, and product distribution, DR Marketing Group is able to respond quickly and efficiently in order to meet the demands of an increasingly competitive marketplace.